Monday 15 September 2014

What Do Google Penguin Updates Mean for Web Designers?


It's fair to say that the constant changes and tweaks to how Google addrresses page ranking/SERP is the bane of many a designer's life.

The Pengion update to the Google Algorithm appeared in April 2012 with various updates following on it's heels. It's also fair to say that the changes are still rumbling across the internet at the moment and while it's intentions are good, has Google got just a little bit too complicated for it's own good?
If you've read any of my earlier posts, you will realise the constand battle we are having with page ranking. It often feels like we are all dangling on a rope on page one with Google about to cut the link with a giant pair of scissors!

Wednesday 6 August 2014

Google Plus Back Links Are nofollow Links


So it wasn't all that long ago that SEO professionals were advising that we should embrace Google Plus and post on it regularly to (potentially) improve website SEO and your SERP position.

We all jumped on this idea, patting ourselves on the back that we were possibly ahead of the game - we knew something that no-one else yet knew.

Monday 28 July 2014

Keep Your Website Healthy - Stay on Top of Google SEO Changes


Even for those experienced in the field, staying on top of Google's periodic changes to the way it manages who - and what - is found on the Google search engine when you put in a search term ('web design chelmsford' for example) can be a painful process.

Thursday 17 July 2014

Help your Business Stay Ahead with Good Customer Service


In a previous incarnation I worked for Nissan Motor (GB) Ltd – looking after the UK Fleet website as part of a larger team as well as handling directly all the incoming customer enquiries that headed our way via the website, be that by email or telephone.

Friday 4 July 2014

Don't be a Facebook Experiment - View Most Recent Updates!


"We show, via a massive (N = 689,003) experiment on Facebook, that emotional states can be transferred to others via emotional contagion, leading people to experience the same emotions without their awareness"

Recently, Facebook decided to conduct some experiments on it's users by manipulating the status update feed that they were able to see, The idea being to test the reaction of users to seeing mostly positive, or mostly negative feeds.

All a bit 1984 is the cliched response that fits nicely here - and a small step (or a few decades) from the plot-line of the Terry Gilliam film, Brazil.